TikTok has exploded in popularity over the past few years, becoming one of the most powerful social media platforms in the world. With over a billion active users, it’s not just a space for dancing teens and viral trends anymore—it’s also a serious opportunity for creators and entrepreneurs to make real money.
Whether you’re a casual creator or looking to build a full-time income stream, here’s a comprehensive breakdown of how to make money on TikTok.
1. TikTok Creator Fund
One of the most direct ways to make money on TikTok is through the TikTok Creator Fund. This program pays eligible creators based on the number of views and engagement their content receives.
Requirements:
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Be at least 18 years old.
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Have at least 10,000 followers.
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Have at least 100,000 video views in the last 30 days.
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Be in a supported country (like the U.S., U.K., France, etc.).
How much can you make?
The pay rate varies, but it’s generally estimated at $0.02 to $0.04 per 1,000 views. That might not sound like a lot, but for creators who rack up millions of views regularly, it can add up.
Tip: Focus on consistency and niche content to build your audience faster.
2. Brand Sponsorships and Partnerships
Arguably the most lucrative way to earn on TikTok is by partnering with brands. Companies are always looking for influencers to promote their products, and they’re willing to pay handsomely for the right fit.
How much can you earn?
Influencer rates vary based on niche, audience size, and engagement. As a ballpark:
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Nano influencers (10k–50k followers): $100–$500 per post
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Micro influencers (50k–500k followers): $500–$5,000+
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Macro influencers (500k+): $5,000–$50,000+ per campaign
Some TikTok stars have earned six-figure deals from brands in beauty, fashion, fitness, gaming, and more.
Tip: Use platforms like Collabstr, AspireIQ, and TikTok Creator Marketplace to find brands that are looking for creators.
3. Selling Products or Services
If you have your own products—physical, digital, or services—TikTok can be a powerful marketing tool to drive sales.
Examples:
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A fitness coach promoting meal plans or workout programs.
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An artist selling custom prints or merch.
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A small business owner showcasing behind-the-scenes of their products.
TikTok’s Shop and Affiliate links features make it easier than ever to link products directly in your videos.
Tip: Use storytelling and authenticity—don’t just sell, share your journey.
4. Affiliate Marketing
You don’t need to have your own product to earn. Affiliate marketing is where you promote someone else’s product and earn a commission for every sale made through your unique link.
Popular affiliate platforms include:
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Amazon Associates
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ClickBank
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ShareASale
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Impact
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LTK (LIKEtoKNOW.it)
TikTok allows you to add links in your bio, or use TikTok Shop’s built-in affiliate features.
Example: A tech reviewer links to the gadgets they review, earning a percentage every time someone buys through their link.
5. Live Gifts and Tips
Once you reach 1,000 followers, you can go live on TikTok. During a live stream, viewers can send you virtual gifts, which can be exchanged for real money (via TikTok’s “Diamonds”).
How does it work?
Viewers purchase coins with real money and use them to buy gifts like roses, hearts, and TikTok-exclusive icons. You, as a creator, receive Diamonds that can be cashed out.
Tip: Create engaging, interactive live sessions—like Q&As, tutorials, behind-the-scenes, or even mini games—to increase viewer participation.
6. TikTok Shop & Dropshipping
TikTok has rolled out its eCommerce integration, known as TikTok Shop, allowing creators to sell directly on the platform. You can:
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Sell your own products.
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Promote other sellers’ products for a commission (affiliate-style).
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Launch a dropshipping store using suppliers from platforms like AliExpress or Zendrop.
Creators have gone viral with simple, engaging product demos or packaging videos, leading to massive sales.
Tip: Focus on trending products and use catchy hooks in the first 3 seconds of your video to grab attention.
7. Offer Paid Subscriptions or Exclusive Content
Just like Patreon or OnlyFans, TikTok now supports paid subscriptions in some regions. Creators can offer exclusive content to fans who pay a monthly fee.
You can also use TikTok to funnel followers to platforms like:
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Patreon
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Ko-fi
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Substack
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YouTube Memberships
Example: A cooking creator posts full recipe breakdowns for subscribers only, while keeping teaser videos on their main page.
8. Licensing Content
If your video goes viral, you can license it to media companies, brands, or news outlets. Some platforms, like Jukin Media, help connect viral content creators with buyers.
Example: A funny pet video gets picked up by BuzzFeed or featured in a TV show, and the creator gets paid royalties.
Tip: Keep your contact info in your TikTok bio so interested buyers can reach you easily.
9. Consulting or Coaching
Once you master TikTok, you can teach others how to grow on the platform. TikTok growth consultants can charge anywhere from $100 to $1,000+ for a single strategy session or ongoing coaching.
If you’re experienced in a specific niche (fitness, beauty, business), combine that with your TikTok skills to offer premium mentorship.
Final Tips for Making Money on TikTok
1. Pick a Niche
Focus on a specific category (fashion, fitness, food, finance, etc.) to attract a loyal audience. Niching down makes it easier to stand out and attract brands.
2. Stay Consistent
Post regularly (at least 3–5 times a week) to keep your content fresh in the algorithm. Consistency beats viral one-offs in the long run.
3. Learn the Algorithm
Understand how TikTok ranks videos—engagement rate, watch time, shares, and comments all matter. Hook viewers in the first 3 seconds and keep your videos snappy.
4. Cross-Promote
Use Instagram, YouTube Shorts, and other platforms to grow your audience. Many TikTok creators also repurpose their content across channels for wider reach.
5. Be Authentic
People love real, relatable content on TikTok. Show your personality and don’t be afraid to experiment.
Conclusion
TikTok isn’t just for entertainment—it’s a full-blown income engine for those who know how to use it. Whether you’re creating content for fun, building a brand, or aiming to go full-time, there are countless ways to monetize your audience.
Start with one or two methods, master them, and scale from there. The key? Show up consistently, keep learning, and create content that connects. Your next TikTok could be the one that changes everything.