TikTok started as a short-form video app mainly for fun, but it’s grown into a serious platform for creators and entrepreneurs to make money. With over 1 billion active users and powerful reach through its algorithm, creators can quickly go viral and build a loyal following. Whether you’re an entertainer, educator, or small business owner, there are plenty of ways to turn your content into income.
2. Join the TikTok Creator Fund
The Creator Fund is TikTok’s own program to pay creators for views and engagement. To qualify, you need at least 10,000 followers and 100,000 views in the last 30 days. Once accepted, TikTok pays you a small amount per thousand views, usually between $0.02 and $0.04. While it’s not a huge income source for everyone, it’s a good start for those consistently creating viral or high-engagement content.
3. Work with Brands and Sponsors
Brand deals are one of the most profitable ways to make money on TikTok. Businesses are always looking for creators who can promote their products to engaged audiences. Even creators with smaller followings (known as micro-influencers) can land sponsorships if they’re in the right niche. Some creators earn hundreds or even thousands of dollars per post, depending on their reach and engagement rate.
4. Sell Your Own Products
If you have a product—physical or digital—TikTok can be a great way to promote it. Many creators use TikTok to sell things like clothing, art, eBooks, or fitness programs. You can use TikTok Shop (if available in your region) or link to your website or store in your bio. Content like tutorials, packaging videos, or behind-the-scenes clips can drive curiosity and sales.
5. Affiliate Marketing on TikTok
Affiliate marketing allows you to earn money by promoting other people’s products. You get a unique link, and when someone buys through it, you earn a commission. Platforms like Amazon, ShareASale, and TikTok Shop offer affiliate opportunities. This is a great option if you don’t have your own product but still want to monetize your audience.
6. Earn Money from Live Gifts
Once you have 1,000 followers, you can go live on TikTok. During a live session, your viewers can send you virtual gifts, which you can later convert into real money. These gifts are purchased with coins that viewers buy from TikTok. The more engaging your livestream is, the more likely your audience is to send you gifts—especially if you’re entertaining or offering something valuable.
7. Use TikTok Shop and Dropshipping
TikTok has eCommerce tools built in now, including TikTok Shop, which lets you sell products directly through the app. You can also use it for dropshipping—where you sell products without having to store inventory. Creators often go viral with product demo videos or “TikTok made me buy it” content, which can quickly drive sales and profits.
8. Offer Coaching or Consulting
If you’re experienced in TikTok growth, content creation, or a specific niche (like fitness or business), you can offer paid coaching. Many creators make money by offering 1-on-1 sessions or group coaching to help others grow their TikTok presence. You can promote your services through your bio or even create mini video tutorials to build authority.
9. Get Paid for Viral Content
Some creators earn money by licensing their viral content to media companies or viral video pages. Platforms like Jukin Media can help you get your video in front of potential buyers. You may also get approached by news outlets or marketing agencies looking to feature your content—this can lead to extra income and more exposure.
10. Focus on Growth and Engagement
No matter which method you use to make money, your success on TikTok comes down to engagement and consistency. Pick a niche, post regularly, and focus on connecting with your audience. Use hooks in the first few seconds, reply to comments, and study what performs well. As your audience grows, so do your monetization opportunities. TikTok rewards creators who keep viewers coming back for more.